Accelerate our Japan digital marketing activities, which requires more agile and digitally savvy resources.
Acquire more independency from agency, with a better cost performance and flexibility.
Set up new ways of working on digital, more integrated, more effective and consistent with the consumer journey and his expectations, vs the traditional vision often proposed by agencies on the Japan market.
We have the ambition to create an in-house "Digital Studio" whose missions will be, in collaboration with Brand teams to:
- Plan and implement digital media buy campaign using media buying platforms (Business Manager / DBM) and monitor the performances
- Develop relevant SNS brand content combining global and local assets aiming at increasing significantly user's engagement over the time
- Become the brands' ears and voice on SNS, tracking the noise and interacting with followers and potential new consumers
- Recruit and nurture KOL
- Manage the Direct Sales Platform