Based on data analysis and shopper observations, understand shopper's behaviour for each channel and make use of it for channel and retail category growth. By reflecting on the company's brand strategy and plans in the channel / customer plan, uncover shopper needs and contribute to sales, retail profit expansion and the entire channel growth. Develop channels and customer strategies based on data and shopper insight.
Shopper marketing at global FMCG company
Customer marketing at global FMCG company