Trade Marketing Specialist - Consumer Goods

Tokyo 23 Wards Permanent ¥4,000,000 - ¥6,000,000 Foreign Multinational
  • Small Family Based Company
  • Great Chance to work for Luxury Products

About Our Client

My client has a long history in the beverage industry of over 150 years, they are a family owned business and are looking to put a big focus on Japan and China in the next year for their up and coming markets.

Job Description

  • Translate key Brand Strategy & Initiatives into field sales priorities and customer/ channel plan
  • Identify key customer & channel opportunities to build brand awareness, trial & penetration - through brand advocacy, customer promotions and off location visibility
  • Develop customer promotions & evaluate post campaign performance
  • Manage & coordinate merchandising material and provision for sales/planning team implementation
  • Assist in Customer review & new listing presentations
  • Build strong working relationships with the National Sales Planning Manager, Sales Planning Manager
  • Off-Trade, distribution partners and promotional agencies.
  • Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for brand building activities
  • Gather on ground competitive information
  • Attend Marketing/ Sales & Distributor meetings
  • Manage BTL agency deliverable within specific budget
  • Responsible for BTL & Trade Marketing budget across all brand portfolios and channels

The Successful Applicant

  • College/University (Bachelors or Equivalent)
  • Minimum 3 year's experience in consumer/trade marketing, sales, merchandising role
  • Experience managing multiple projects and promotions
  • Experience working with cross-functional teams and channels
  • Japanese fluency, English language skills a plus

What's on Offer

  • Great WLB
  • Chance to be involved with luxury goods
  • Family-like culture
  • WFH
Kelsey Ware
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