Trade Marketing Specialist - Alcohol Brand

Tokyo 23 Wards Permanent Foreign Multinational
  • Growing Company
  • Strong leadership support

About Our Client

My client is a well known European Spirits Brand, they currently have over 50 people in the Japan office and are hoping to grow their customer marketing team. They have a strong family-like culture and are currently work from home.

Job Description


  • Work collaboratively with the marketing, and commercial sales teams, leading the development and implementation of BTL Activity
  • Ensures POS is 100% Brand Guideline compliant
  • Support point of sale, in-store displays, sales toolkits and sampling activation.
  • Develop insight driven in-store strategies to motivate consumers


  • Supporting Customer Marketing team with input into brand planning process, range reviews, customer reviews and other key customer meetings


  • Work collaboratively with Commercial Sales team
  • Support Call Cycle content across Marketing and Sale Teams
  • Trade Visits to maintain relevance, exposure to market, challenges & trends
  • Partner with brand managers to agree activation's and budgets
  • Manage external stakeholder relationships with agencies and suppliers

The Successful Applicant

  • Currently a Trade Marketing Analyst, Trade Marketing Manager or Equivalent role.
  • Fluent English and Japanese
  • Liquor experience highly regarded
  • Industry knowledge and experience an advantage
  • A sound knowledge of consumer insights mandatory
  • 2-3 years sales or marketing experience

What's on Offer

  • Chance to work in start up and family-like culture
  • WFH opportunities
  • Chance to grow the business
Kelsey Ware
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