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Senior Brand Manager - Global FMCG brand

Tokyo 23 Wards Permanent ¥10,000,000 - ¥12,000,000 per year Foreign Multinational View Job Description
Lead innovation projects and marketing capability development, driving brand growth strategies and execution in the Japan market. A unique opportunity to combine strategic thinking with hands-on implementation in a multinational environment.
  • Lead innovation and capability development for a global food & beverage leader
  • Shape marketing strategy and execution in Japan with global collaboration.

About Our Client

Our client is a global leader in the food & beverage industry, with a strong focus on health, sustainability, and consumer well-being. The company operates across diverse product categories and is recognized for its commitment to innovation, inclusivity, and social responsibility. In Japan, they are known for creating an open, international workplace that values diversity and empowers employees to make a real impact.

Job Description



  • Lead innovation projects and cross-functional initiatives from concept to market launch.


  • Build and implement end-to-end marketing plans with clear KPIs, ensuring excellence in execution.


  • Develop and roll out annual marketing capability development plans in collaboration with leadership.


  • Analyze consumer insights, competitive landscape, and market dynamics to identify growth opportunities.


  • Collaborate with global and regional teams to leverage brand, product, and technology assets.

The Successful Applicant



  • Bachelor's degree or higher.


  • Solid experience in consumer goods marketing with strong exposure to digital marketing.


  • Proven track record in brand positioning, innovation, and marketing activation with measurable business results.


  • Strong analytical mindset, capable of building insights backed by data and frameworks.


  • Excellent communication skills in both Japanese and English, precise and structured.


  • Strong leadership in cross-functional team settings; ability to influence and inspire peers.


  • Passion for developing people and building marketing capability.



What's on Offer



  • The chance to lead high-impact projects in innovation and capability development.


  • Exposure to a global network and best-in-class marketing practices.


  • A dynamic, diverse, and inclusive workplace culture.


  • Attractive compensation and benefits package.


  • Opportunity to grow into broader leadership roles within the organization.
Contact
Nhu Nguyen
Quote job ref
JN-082025-6806364
Phone number
+81 3 6832 8943

Job summary

Function
Marketing
Specialisation
Marketing Management
Specialisation
FMCG (Fast Moving Consumer Goods)
Location
Tokyo 23 Wards
Job Type
Permanent
Consultant name
Nhu Nguyen
Consultant phone
+81 3 6832 8943
Job Reference
JN-082025-6806364
Company Type
Foreign Multinational

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.