Senior Brand Manager - Food - 4224055

職務内容
求人情報
類似の求人

Opportunity for career advancement
Work in an international enviornment

企業情報

This is a global company with their headquarters located in the US. They are one of the largest food company worldwide with their products varying from frozen food to condiments.

職務内容

Propose and support Category Lead with development of Japan brand strategy and Annual Operation Plan.
Conduct category analysis for the key categories within the business unit.
Report market performance and provide insights into root causes.
Lead key brand project i.e.Media Campaigns, promotion, PR, Range Extension,
New Product Development:
Lead and propose innovation agenda and pipeline that best fit the brand and business growth.
Responsible for P&L and business targets to deliver brand growth for short and long term
Co-work with Consumer Insight Manager to plan and execute research for new product, campaign and brand tracking.
Manage and control the budget for category in charge of.
Work with the Marketing, PD, and Sales team to develop samples and trade materials.
Support Sales on customer queries.

理想の人材

Minimum of 7 years of experience in brand management/marketing/customer marketing/trade marketing in FMCG industry.
Minimum of 2 years of experience in people management.
Experienced at briefing and managing advertising and other resource agencies.
Experience of planning and execution in a whole campaign.
Experienced in the use of quantitative and qualitative market research and its applicability to managing brands
Experience of using key financial measures of a brand and experience of budget planning and management.
Good communication skills to influence both internal and external teams
Self-motivated and willingness to push the boundary and hold others' accountability
Ability to work in diverse and multi-cultural environment with strong cross functional communication ability
Having strong interest and knowledge in digital marketing.
Experience in planning and execution in both owned and earned media, and growing brand's SNS fan base is plus.
Understanding of marketplace dynamics and shopper behavior
Bachelor's degree
Proficiency in Japanese and English required