Senior Brand Manager - Food

Tokyo 23 Wards Permanent Foreign Multinational
  • Opportunity for career advancement
  • Work in an international enviornment

About Our Client

This is a global company with their headquarters located in the US. They are one of the largest food company worldwide with their products varying from frozen food to condiments.

Job Description

  • Propose and support Category Lead with development of Japan brand strategy and Annual Operation Plan.
  • Conduct category analysis for the key categories within the business unit.
  • Report market performance and provide insights into root causes.
  • Lead key brand project i.e.Media Campaigns, promotion, PR, Range Extension,
  • New Product Development:
  • Lead and propose innovation agenda and pipeline that best fit the brand and business growth.
  • Responsible for P&L and business targets to deliver brand growth for short and long term
  • Co-work with Consumer Insight Manager to plan and execute research for new product, campaign and brand tracking.
  • Manage and control the budget for category in charge of.
  • Work with the Marketing, PD, and Sales team to develop samples and trade materials.
  • Support Sales on customer queries.

The Successful Applicant

  • Minimum of 7 years of experience in brand management/marketing/customer marketing/trade marketing in FMCG industry.
  • Minimum of 2 years of experience in people management.
  • Experienced at briefing and managing advertising and other resource agencies.
  • Experience of planning and execution in a whole campaign.
  • Experienced in the use of quantitative and qualitative market research and its applicability to managing brands
  • Experience of using key financial measures of a brand and experience of budget planning and management.
  • Good communication skills to influence both internal and external teams
  • Self-motivated and willingness to push the boundary and hold others' accountability
  • Ability to work in diverse and multi-cultural environment with strong cross functional communication ability
  • Having strong interest and knowledge in digital marketing.
  • Experience in planning and execution in both owned and earned media, and growing brand's SNS fan base is plus.
  • Understanding of marketplace dynamics and shopper behavior
  • Bachelor's degree
  • Proficiency in Japanese and English required

What's on Offer

  • Opportunity for people management experience
  • Work in one of the world's leading food company
  • Flexible working hours/work from home
Ayami Ino
Quote job ref
Phone number
+813 6832 8624

Job summary

Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Tokyo 23 Wards
Job Type
Consultant name
Ayami Ino
Consultant phone
+813 6832 8624
Job Reference
Company Type
Foreign Multinational