Product Marketing Manager

Tokyo Permanent ¥12,000,000 - ¥16,000,000 per year Foreign Multinational Work from Home or Hybrid
  • Impactful Role in Product Launches
  • Dynamic and Collaborative Environment

About Our Client

A leading game development company known for creating immersive and strategic multiplayer experiences, with a focus on iconic titles. Renowned for its commitment to innovation and a global gaming community, my client continues to shape the landscape of online multiplayer gaming.

Job Description

  1. Product Positioning:
    • Develop and execute product positioning and messaging strategies that effectively communicate the unique value propositions of our games to target audiences.

  2. Go-to-Market Strategy:
    • Plan and implement comprehensive go-to-market strategies for new game launches, updates, and expansions, ensuring a coordinated and impactful market presence.

  3. Audience Segmentation:
    • Conduct market research to identify and segment target audiences, understanding their preferences, behaviors, and trends to tailor marketing strategies accordingly.

  4. Campaign Planning and Execution:
    • Create and execute integrated marketing campaigns across various channels, including digital, social media, influencers, and traditional marketing, to drive player acquisition and engagement.

  5. Collaboration with Cross-Functional Teams:
    • Work closely with game development, community, and PR teams to align marketing strategies with product features, community initiatives, and overall brand positioning.

The Successful Applicant

  • Proven experience in product marketing within to C industry ideally gaming and entertainment industry.
  • Strong understanding of the gaming market, player behavior, and industry trends would be a plus
  • Excellent strategic thinking and analytical skills.
  • Effective communication and collaboration skills with cross-functional teams.
  • Native-level Japanese and business communication level English

What's on Offer

  • Competitive Base Salary
  • Performance Bonuses
  • Stock Options or Equity
  • Flexibility of working mode
Ryan Li
Quote job ref
Phone number
+813 6832 8902

Job summary

Product Marketing
What is your area of specialisation?
Media & Agency
Job Type
Consultant name
Ryan Li
Consultant phone
+813 6832 8902
Job Reference
Company Type
Foreign Multinational
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.