PR Manager - Luxury

Tokyo 23 Wards Permanent Foreign Multinational
  • Established luxury fashion brand
  • International environment

About Our Client

This is a luxury brand exclusive to men. They have over 10 stores, and are looking to expand more in Japan.

Job Description


- Propose and plan PR projects to position the brand, execute annual PR strategy and activities in line with

the brand strategy both online and offline in cooperation with other departments in Japan office

- Establish and maintain close relationships with press people, editors/journalists, stylists, celebrities,

influencers, and others in the fashion industry in order to enhance the brand awareness and image in


SNS Campaign/Social Media Management (FB, LINE)

- Plan and execute digital post to raise the brand presence in local SNS such as FB and LINE

- Develop SNS campaign's plan and adjust the plan details with HQ and a local agent

- Monitor closely the ongoing result of each SNS campaign and optimize the result (Paid)


- Plan and manage the annual advertising budget in line with the brand strategy

- Execute the advertising plan effectively in line with HQ's brand / visual strategy

- Research the media effectiveness and competitor's investment and approach to report it to HQs and the

Communications Director

The Successful Applicant

  • University degree
  • Minimum 5 years of experience in PR
  • Experience in running social media accounts
  • Languages : Fluent in Japanese & English
  • Ability to be proactive to involve other teams
  • Excellent interpersonal skills and business communication skills

What's on Offer

  • Luxury brand
  • International environment
  • Team oriented
Ayami Ino
Quote job ref
Phone number
+813 6832 8624

Job summary

PR & Communication Agencies
FMCG (Fast Moving Consumer Goods)
Tokyo 23 Wards
Job Type
Consultant name
Ayami Ino
Consultant phone
+813 6832 8624
Job Reference
Company Type
Foreign Multinational