PR Manager - Luxury

PR

- Propose and plan PR projects to position the brand, execute annual PR strategy and activities in line with

the brand strategy both online and offline in cooperation with other departments in Japan office

- Establish and maintain close relationships with press people, editors/journalists, stylists, celebrities,

influencers, and others in the fashion industry in order to enhance the brand awareness and image in

Japan

SNS Campaign/Social Media Management (FB, LINE)

- Plan and execute digital post to raise the brand presence in local SNS such as FB and LINE

- Develop SNS campaign's plan and adjust the plan details with HQ and a local agent

- Monitor closely the ongoing result of each SNS campaign and optimize the result (Paid)

AD

- Plan and manage the annual advertising budget in line with the brand strategy

- Execute the advertising plan effectively in line with HQ's brand / visual strategy

- Research the media effectiveness and competitor's investment and approach to report it to HQs and the

Communications Director