PR Manager- Luxury fashion brand

Tokyo Permanent ¥6,000,000 - ¥13,000,000 Foreign Multinational
  • Iconic name in luxury
  • Family- like culture in business, direct report line to HQ

About Our Client

- Iconic name in luxuy fashion business

- Has 40+ stores including pop up, has around 380 people in total with 55 in the head office

Job Description

* Leading and managing the relationship with media stakeholders including editors, stylists, journalists, and influencers.
* Developing PR strategy and action plans to drive brand elevation and revenue growth with clear product focus. Measuring brand exposure and identifying opportunities and areas of development.
* Enhancing the relationship with local celebrities and influencers and integrating it into exposure strategy.
* Connecting with UK headquarters and local departments such as retail and merchandising, to understand global strategy and best translate it for the local market, capturing branding and commercial opportunities.
* Ensuring seamless integration with Bought and Owned channels to maximize impact and effectiveness.VIP/Influencer
* Managing of local ambassador and influencer projects to place products in a qualitative way and engage with influencers to enhance the brand
* Develop and enhance the relationship with the VIP/Influencers and their agents.

The Successful Applicant

- Strong network in fashion media

- Good grasp of e- PR and Digital advertising

- Professionalism and maturity, being able to manage a team

- Fashion network and experience

What's on Offer

- A flat organisation with freedom to make local decision for Japan market.

- Highly recognisable brand

- Good working environment, friendly and open

Minh Tran
Quote job ref
Phone number
+813 6832 8947

Job summary

Public Relations
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Job Type
Consultant name
Minh Tran
Consultant phone
+813 6832 8947
Job Reference
Company Type
Foreign Multinational