Head of Marketing - Global Outdoor Retail Company

Tokyo 23 Wards Permanent ¥12,000,000 - ¥15,000,000 Foreign Multinational
  • International and flexible working environment
  • Report directly to the Country Manager, driving the brand and sales in Japan

About Our Client

They are a multinational sports/outdoor retail company with over 150 years history.

Job Description

Key responsibilities include but not limited to:

  • In line with global, corporate strategy, develop and execute comprehensive marketing strategy and execution
    plan in order to strengthen brand equity and to contribute to brand' s growth.
  • Work closely with HQ marketing team and related-team to drive marketing.
  • Manage and optimize marketing budget in order to make marketing execution effective.
  • Develop and execute strategic advertising plan on both online/offline in line with marketing strategy.
  • Localize, develop marketing campaign assets such as creative, video, website contents, in-store tools etc.
  • Manage, update marketing contents on brand website, global app in line with marketing strategy and campaign.
  • Develop, execute DTC/wholesale account sell-out promotion, and create in-store POP in line with marketing
    campaign.
  • Collaborate closely with internal team; retail team, wholesale team, product team, back-office and external
    agencies; survey agency, advertising agency, PR agency, Production agency.



The Successful Applicant

  • Bachelor's degree
  • Fluency in Japanese and English, both written and spoken
  • 10+ years of experience as a marketing manager or marketing director, preferably in outdoor, sporting goods,
    fashion,FMCG or similar consumer goods company.
  • Experience and knowledge in brand marketing, marketing strategy, consumer survey, paid-media plan, PR,
    trade marketing, digital marketing, sports marketing, event activation.
  • Manage,support,lead marketing team members and jobs,in order to marketing team output performance in both
    quantitative/ qualitative.

What's on Offer

  • International and flexible working environment
  • Report directly to the Country Manager, driving the brand and sales in Japan
Contact
Aimi Primus
Quote job ref
4213379
Phone number
+81 3 6627 6065

Job summary

Function
Specialisation
Industry
Location
Job Type
Consultant name
Aimi Primus
Consultant phone
+81 3 6627 6065
Job Reference
4213379
Company Type