Head of Marketing & Admissions - Education

  • Opportunity to join a prestigious educational institution
  • Participate in shaping the strategic direction of the school

企業情報

Our client, a prestigious and historic British school in the education industry, is seeking an experienced Head of Marketing and Admissions. This role entails providing strategic leadership for all marketing and admissions initiatives. Collaborating closely with departmental managers and the Senior Leadership Team, the Head of Marketing and Admissions oversees the development and execution of comprehensive marketing and admissions plans. Additionally, this role is required to ensure the smooth operation of school events to high standards and lead external communications to uphold the school's positive reputation, among other responsibilities.

職務内容

Admissions

  • Ensure adherence to school and group recruitment policies in all admissions procedures
  • Develop and execute strategic admissions plans based on market research and analysis to meet enrolment targets
  • Manage end-to-end admissions process for parents and students, including administrative systems, CRM, tours, and meetings
  • Maintain relationships with recruitment channels and provide regular updates on admissions performance
  • Lead and supervise Admissions staff to ensure efficient departmental operations and policy adherence
  • Monitor student departures, conduct exit surveys, and maintain links with departing families for data analysis and improvement



Marketing/Branding

  • Develop and review comprehensive marketing strategies across various media channels
  • Cultivate media coverage and profile with key influencers, ensuring alignment with branding guidelines
  • Proactively promote the school through innovative marketing initiatives and events
  • Ensure effective representation of the school in all official documentation and identify new regional markets for expansion
  • Utilize marketing campaigns, regional agents, and events to enhance visibility and reach new markets
  • Maintain an engaging and informative school website, leveraging it as a recruitment tool
  • Promote the school's boarding provision, recruit students from diverse backgrounds, and analyze feedback for improvement
  • Lead event planning, manage budgets, engage with parents and the community, and undertake market analysis and business development

理想の人材

  • Bachelor's degree in marketing or related field preferred
  • Fluency in English and either Japanese or Chinese required
  • Preferably 15+ years of experience in the education industry
  • Understanding of the global and Japanese international school market, with a focus on British education and boarding
  • Proficiency in digital and social media marketing
  • Strong skills in project and people management, including recruitment and mentorship
  • Culturally aware, with an international mindset
  • Willingness to integrate into a vibrant boarding community, participating in all school activities
  • Effective leadership and communication abilities, with a talent for networking and representing the school
  • Competency in data analysis to inform marketing strategies
  • Outstanding organizational skills, creativity, and ability to work under pressure
  • Exceptional time management, problem-solving, and attention to detail

条件・待遇

The selected candidate will embark on an exciting journey, leading the strategic direction and providing visionary leadership for all marketing and admissions activities at one of the prestigious and historic educational institutions.

コンタクト
Jit Seng Teo
求人番号
JN-012024-6317266
電話
6012 327 0697

求人情報

分野
マーケティング
職種
マネジメント
業界
公共機関
勤務地
日本
雇用形態
正社員
担当コンサルタント
Jit Seng Teo
担当コンサルタントの電話番号
6012 327 0697
求人番号
JN-012024-6317266
企業タイプ
外資系企業