Head of Marketing & Admissions - Education

Japan Permanent Foreign Multinational
  • Opportunity to join a prestigious educational institution
  • Participate in shaping the strategic direction of the school

About Our Client

Our client, a prestigious and historic British school in the education industry, is seeking an experienced Head of Marketing and Admissions. This role entails providing strategic leadership for all marketing and admissions initiatives. Collaborating closely with departmental managers and the Senior Leadership Team, the Head of Marketing and Admissions oversees the development and execution of comprehensive marketing and admissions plans. Additionally, this role is required to ensure the smooth operation of school events to high standards and lead external communications to uphold the school's positive reputation, among other responsibilities.

Job Description


  • Ensure adherence to school and group recruitment policies in all admissions procedures
  • Develop and execute strategic admissions plans based on market research and analysis to meet enrolment targets
  • Manage end-to-end admissions process for parents and students, including administrative systems, CRM, tours, and meetings
  • Maintain relationships with recruitment channels and provide regular updates on admissions performance
  • Lead and supervise Admissions staff to ensure efficient departmental operations and policy adherence
  • Monitor student departures, conduct exit surveys, and maintain links with departing families for data analysis and improvement


  • Develop and review comprehensive marketing strategies across various media channels
  • Cultivate media coverage and profile with key influencers, ensuring alignment with branding guidelines
  • Proactively promote the school through innovative marketing initiatives and events
  • Ensure effective representation of the school in all official documentation and identify new regional markets for expansion
  • Utilize marketing campaigns, regional agents, and events to enhance visibility and reach new markets
  • Maintain an engaging and informative school website, leveraging it as a recruitment tool
  • Promote the school's boarding provision, recruit students from diverse backgrounds, and analyze feedback for improvement
  • Lead event planning, manage budgets, engage with parents and the community, and undertake market analysis and business development

The Successful Applicant

  • Bachelor's degree in marketing or related field preferred
  • Fluency in English and either Japanese or Chinese required
  • Preferably 15+ years of experience in the education industry
  • Understanding of the global and Japanese international school market, with a focus on British education and boarding
  • Proficiency in digital and social media marketing
  • Strong skills in project and people management, including recruitment and mentorship
  • Culturally aware, with an international mindset
  • Willingness to integrate into a vibrant boarding community, participating in all school activities
  • Effective leadership and communication abilities, with a talent for networking and representing the school
  • Competency in data analysis to inform marketing strategies
  • Outstanding organizational skills, creativity, and ability to work under pressure
  • Exceptional time management, problem-solving, and attention to detail

What's on Offer

The selected candidate will embark on an exciting journey, leading the strategic direction and providing visionary leadership for all marketing and admissions activities at one of the prestigious and historic educational institutions.

Jit Seng Teo
Quote job ref
Phone number
6012 327 0697

Job summary

General Management
What is your area of specialisation?
Public Sector
Job Type
Consultant name
Jit Seng Teo
Consultant phone
6012 327 0697
Job Reference
Company Type
Foreign Multinational

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.