Head of Marketing & Admissions - Education - JN-012024-6317266

Opportunity to join a prestigious educational institution
Participate in shaping the strategic direction of the school

About Our Client

Our client, a prestigious and historic British school in the education industry, is seeking an experienced Head of Marketing and Admissions. This role entails providing strategic leadership for all marketing and admissions initiatives. Collaborating closely with departmental managers and the Senior Leadership Team, the Head of Marketing and Admissions oversees the development and execution of comprehensive marketing and admissions plans. Additionally, this role is required to ensure the smooth operation of school events to high standards and lead external communications to uphold the school's positive reputation, among other responsibilities.

Job Description

Admissions

Ensure adherence to school and group recruitment policies in all admissions procedures
Develop and execute strategic admissions plans based on market research and analysis to meet enrolment targets
Manage end-to-end admissions process for parents and students, including administrative systems, CRM, tours, and meetings
Maintain relationships with recruitment channels and provide regular updates on admissions performance
Lead and supervise Admissions staff to ensure efficient departmental operations and policy adherence
Monitor student departures, conduct exit surveys, and maintain links with departing families for data analysis and improvement

Marketing/Branding

Develop and review comprehensive marketing strategies across various media channels
Cultivate media coverage and profile with key influencers, ensuring alignment with branding guidelines
Proactively promote the school through innovative marketing initiatives and events
Ensure effective representation of the school in all official documentation and identify new regional markets for expansion
Utilize marketing campaigns, regional agents, and events to enhance visibility and reach new markets
Maintain an engaging and informative school website, leveraging it as a recruitment tool
Promote the school's boarding provision, recruit students from diverse backgrounds, and analyze feedback for improvement
Lead event planning, manage budgets, engage with parents and the community, and undertake market analysis and business development

The Successful Applicant

Bachelor's degree in marketing or related field preferred
Fluency in English and either Japanese or Chinese required
Preferably 15+ years of experience in the education industry
Understanding of the global and Japanese international school market, with a focus on British education and boarding
Proficiency in digital and social media marketing
Strong skills in project and people management, including recruitment and mentorship
Culturally aware, with an international mindset
Willingness to integrate into a vibrant boarding community, participating in all school activities
Effective leadership and communication abilities, with a talent for networking and representing the school
Competency in data analysis to inform marketing strategies
Outstanding organizational skills, creativity, and ability to work under pressure
Exceptional time management, problem-solving, and attention to detail

What's on Offer

The selected candidate will embark on an exciting journey, leading the strategic direction and providing visionary leadership for all marketing and admissions activities at one of the prestigious and historic educational institutions.

Contact

Jit Seng Teo

Quote job ref

JN-012024-6317266

Phone number

6012 327 0697