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Engagement Digital Marketing Manager

東京23区

正社員

応募
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Bullet points

competitive salary
work for an industry leader

企業情報

Global industry leader

職務内容

The Amazon Digital Music team is looking for a motivated, customer-obsessed, analytical digital marketing manager to drive the growth of Amazon Music Unlimited. This role will own the strategy and execution of driving customer engagement, retention and upgrades. This role will be responsible for marketing communications through various channels (the website, apps, emails, etc.), compiling and analyzing customer and traffic metrics, and reporting on performance to our management teams.

· Obsess over customers and how they engage on the website, apps and emails

· Create and schedule individual marketing campaigns for Digital Music across the website, mobile devices, music apps, and emails

· Take ownership of highly visible programs and projects including responsibility for measuring and analyzing the performance and identifying new opportunities based on customer and business data

· Understand various levers we have for improving customer engagement and conversion, analyze current performance on those levers and implement initiatives for improvement

· Lead cross-functional marketing initiatives and partnerships across business and support teams

· Partner with product and tech teams to build a roadmap and execute projects that lead to customer communication and engagement opportunities

· Develop best practices in execution and reporting that will serve as a model for existing international markets

· Write and present high quality documents to senior leadership

理想の人材

· Bachelor's degree

· 5+ years of marketing experience

· 3+ years of relevant work experience in digital marketing for consumer products and services

· Strong quantitative and analytical aptitude

· Knowledge of Excel and demonstrated experience using data and metrics to measure performance and determine improvements

· Excellent verbal and written communication skills in both Japanese and English

· Highly organized and detail-oriented, with the ability to identify and troubleshoot inefficient, unreliable processes

· Ability to deliver on multiple deadlines and prioritize compulsively as a self-directed individual, comfortable with a fast-paced, ambiguous environment

· Comfortable with a varied set of software and editing tools and ability to learn new tools quickly

PREFERRED QUALIFICATIONS

· Familiarity with SQL, databases, and web metrics

· Basic knowledge and experience with web authoring and marketing automation tools and willingness to learn both HTML and XML code if necessary to enhance or improve customer experiences

· Intuition for customer communication voice; adept at marketing copy writing

· Experience managing large-scale marketing programs and writing customer-facing content

· Passion for music and technology and the confluence of the two