Digital Marketing Consultant
The company is leading spirits business globally and is market leader in various types of alcoholic drinks.
■ Lead Digital Transformation in Marketing & PR activation by empowering brand teams.
■ Lead Brand team in the utilization of the embedded key technology platforms such as publishing, social listening, Viewability & DMP for their planning, activation, assessment and optimization.
■ Champion Digital Marketing Compliance agenda. Provide expertise & training to brand teams on Privacy, Brand Safety and Consumer Protection in reflection of latest technology changes.
■ Act as on-going digital learning center for marketing teams. Always on for latest digital environment changes, technological updates & digital marketing trends, and provide timely information/ insights to broad organization.
■Partner with Consumer Planning and Commercial Finance regarding performance driven marketing; Co-lead roll-out of a proprietary marketing efficiency/ effectiveness analytics tool.
■Lead Digital Commerce agenda in Japan. Provide consult to brand teams & sales teams.
=Education and language requirements=
■University degree required
■English business level required (verbal and writing)
■Analytical skills in Digital
■Managing external agencies
■Networking and communication skills both in Global and Domestic environment
■Relevant work experience in interactive marketing agencies and/or experience in managing scaled programmatic & social buying in-house/ client side. Preferably global consumer goods, lifestyle or luxury brands.
■Hands-on experience in key technology platforms, preferably global tools such as Digimind, Adobe Audience Manager,Google Analytics.
■employment/social insurances, etc