Digital Advertising Content Manager
Healthy Work/Life Balance
Remote work possibility (once a week)
International FMCG company
Responsible for business interface, planning and delivery, in partnership with the other Digital departments, of the strategy of our communication and creative's development, through Digital Paid media. This includes: developing and managing effective integrated paid media content plans (in partnership with Marketing); developing attractive assets and messages based on media placement; maintaining assets and comprehensive reporting for each campaign; staying apprised of industry standards, new media programs/opportunities and able to advise on new ways to communicate. Develops communications plans, including but not limited to display, social, search, mobile, video, innovation, digital influencers, DOOH, performance media, amplification, undertakes research and analyze data using specialist industry resources, understands target audiences and analyze their characteristics, behavior and media habits, recommends the most appropriate types of media to use, develops assets for dynamic ads distribution, proofreads advertisement content before release, optimizes messaging and targeting in collaboration with Media Planning and Buying team / agencies partners.
Proven 5 years or more of experience as a creative / copywriter for online paid media campaign creative development in a media agency, working on marketing campaigns for FMCG brand or other category, with demonstrable knowledge and understanding of digital media planning and buying, including technical details related to contents development (format / dynamic contents), and experience in all steps of the media planning process, across a variety of industries
- Strategic thinking, introduction of innovative ideas/techniques, insightful analysis
- Knowledge of online content strategy and creation, Excellent writing, editing and proofreading skills, Strong research skills, Creativity, Resourceful problem solver, Strong attention to detail, Excellent time-management and organizational skills