About Schick Japan K.K.
Schick Japan is a group company of Edgewell Personal Care and has been in Japan since 1921. Currently Schick Japan provides shaving products which go beyond just removing hairs but provide an effortless skincare experience under our company philosophy “Free Your Skin.”
Schick Japan commands the No.1 position in terms of market share in Japan and is a market leader both in terms of technology as well as marketing. The Japan business portfolio here contributes significantly to the group’s revenues globally and it is identified as important and key market from global/ international perspective.
Edgewell Personal Care is the NYSE listed multinational, the leading global FMCG group company specializing in Personal Products having wide range of products such as suncare, feminine care, infant care, and skin care.
Schick Japan offers shaving products in following categories, Men’s refillable razor and blade, Men’s Disposable razor, Women’s refillable razor and blade, Women’s disposable razor, and Shave Prep (e.g. shaving foam, gel etc).
In Men’s refillable razor and blade category, we continuously launch innovative products along with holistic marketing activities and achieve #1 share. *1 This year, Schick Japan launched “Schick Hydro premium”, premium line-up of our hero brand “Schick Hydro”, which offers more comfortable and close shaving experience to grow both our share and category further.
In Women’s refillable razor and blade category, Schick Japan achieve #1 share *2 as well by successfully managing 3 brands portfolio (Hydro Silk, Intuition, Quattro4 for women) and conducting new product launch along with holistic marketing activities including tie-up promotion with “My Melody”.
In both Men’s and Women’s disposable category, Schick continuously grows share by periodically launching new products and conducting holistic marketing activities. In Shave Prep category, “Schick Hydro” brand has been growing since launch in 2010 and contributes to achieve #1 share. *3
*1 Data source: Intage SRI monthly data in Men’s refillable razor and blade market from May’15 to Apr’16. #1 in both value and unit share.
*2 Data source: Intage SRI monthly data in Women’s refillable razor and blade market from Aug’15 to Apr’16. #1 in both value and unit share.
*3 Data source: Intage SRI monthly data in Men’s Shave Prep market from Dec’15 to Apr’16. #1 in both value and unit share.
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