The key to successful negotiation is smart preparation. Knowing the market-value of your role, quantifying your contribution to the company, and having a clear idea of what you want is essential for confident negotiation.

Follow the steps below to present a reasonable and persuasive case for your next pay rise.

Step 1: Research your worth

To find out what your role is currently worth, benchmark your existing rate of pay with average market rates. Visit the Michael Page Salary Centre for an indication based on your sector, location and experience. Talk to your recruitment consultant and people in the industry for guidance and scan similar jobs on the internet for additional information on salary.

Step 2: Understand the context

It is important that you appreciate the conditions within which your company is operating. Is your industry booming or experiencing decline? Is your company’s financial performance strong or are belts tightened? Researching these factors allows you to enter into pay rise negotiations from a holistic, well-informed viewpoint.

Step 3: Determine your value

To negotiate a pay rise from a strong position you must clearly quantify the value you add to the company. The goal is to position yourself as a valuable, high performer who would be difficult to replace. Note down any recent training or qualifications you have completed, as well as your key achievements and the measurable ways they have benefited the business. Include examples of responsibilities you have taken on outside your normal role and other ways in which you have demonstrated initiative.

Step 4: Practise your pitch

Rehearsing a strong, convincing rationale for your request will increase your chances of success. To determine your negotiating position, use your research to determine your ideal figure (including benefits), as well as the minimum you would accept. Practise your pitch with someone you trust to gain feedback on whether you are presenting yourself in the best possible light.

Step 5: Ask for what you want

At the pay rise meeting, remind your manager how long you have been in the position, and how your role has developed over time. Talk about your key achievements and the measurable benefit they have given the business. Share your research findings as to the current industry rate for your role and experience. Emphasise that you do not want an answer on the spot; you appreciate they need time to think it over. End with a ‘thank you’ and your confidence that they will do their best for you.

Step 6: Have a contingency

Getting a pay rise depends on many factors, including issues outside your manager’s control. A good contingency is to discuss alternatives that are linked to improving your performance, such as time off to study or internal training. Presenting a well considered non-pay alternative means you are more likely to walk away from the discussion with a positive outcome.


Your best tool when faced with a salary negotiation is preparation.
  • Gain an understanding of your market value and factor in internal financial conditions to maintain a holistic approach
  • Asking confidently for what you want, emphasising your key achievements in the role
  • Considering alternative non-salary benefits will ensure a negotiation where both parties are likely to walk away from with a positive outcome
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