The role of social media in your job search

Employers are increasingly using social media channels to screen potential new employees. Whether you’re an avid user of social media or not, it’s likely to play a role in your job search.

Pick and choose

There’s a plethora of social networking sites and online forums on which you could have a presence and interact. From a time management and effort point of view, it’s probably best to pick a couple on which you’d like to boost your professional profile. Think about which sites recruiters, hiring managers and your industry peers use, and target those as a priority. The sector and role in which you work will play a part, but in general sites like LinkedIn are more useful than Facebook in getting you noticed for a new role.

Complete your profile

If you’re aiming to grab the attention of potential recruiters or employers, the more information you provide about yourself, the better. Present a full picture so that those viewing your profile are able to make informed decisions about your suitability. Include a full, succinct career history and mention any relevant awards and training. Make sure the profile picture that you choose is suitable in a professional context – think smart headshot, not sipping cocktails on the beach. Most importantly – make sure that the facts you state are true; information in such a public domain is easy to verify.

Stand out, online

The attention span online is traditionally fleeting, so make sure you catch the reader’s attention at first glance. Format your profile well using paragraphs, subheads and bullet points where possible. Repeat the job title/s you’re after frequently throughout your profile so that you stand a better chance of being ranked in search engine results. Where possible (and we know this can be tricky if you’re currently employed), make sure that it’s obvious that you’re open to new career opportunities.

Demonstrate your knowledge

If you write a blog about what’s going on in your industry, link this to your profile. Likewise, if your Twitter account will add value, connect it there too. Remember, potential employers want to see that you keep up-to-date with industry trends, not what you ate for breakfast. If there is the opportunity to get involved in forum debates, do so, bearing in mind that once you say it, it’s out there so think carefully about the viewpoint you’re sharing.

Network, network, network

As is said, getting a job is often about who you know, and if you connect with key players in your industry you’re likely to be closer to your ideal role. Networking isn’t a new phenomenon, but the ability to connect with people online does make the process easier to manage. Remember that online networking is important, but it shouldn’t replace traditional face-to-face interactions. Networking is a mutually beneficial relationship, so also think about what you can offer your connections.

Public endorsement

Testimonials endorsing your achievements play a big part in painting you as a desirable candidate, but some endorsements hold more weight than others. A glowing reference from a satisfied customer can be perceived as more valuable than the recommendation of a peer you worked with on a project. Limit these testimonials to a select few; an excessive number of public endorsements looks like you’ve been courting favourable feedback rather than it being proactively given to you as a result of a job well done.