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Online Manager at the international consumer goods company
- The one of most popular brand in the industry
- strong creative and design mindset
About Our Client
This clinet is a global high-designed consumer product company that manufactures electronic home appliances.
It sells machines in over 70 countries and employs more than 5,000 people worldwide.
*Manage online advertisement and paid publicity program for branding in collaboration with brand managers.
*Track performance and maintain Search Engine advertisement for branding and sales promotion.
*Ensure that all activity is in line with brand guidelines, through collaboration with Group and local colleagues.
*Set KPI benchmarks from analytics and competitive analysis.
*Strong knowledge and execution skill of online media communication, listing, banner, movie, eDM, contents match, ad network, affiliate, DSP, viral, tie-up, etc.
*Easily adopt to the new trends of online media including social
*Manage marketing communication for branding and sales promotion on the website in collaboration with manager and Group Digital Team.
*Monitoring, analysing and reporting on variances ensuring all costs are controlled to budget level.
*Manage affiliate program and its vendors
*Aiming below 100yen CPC, more than 0.3% CTR, and below 10,000yen CPA on banner advert
*Maintain 98% impression share, above 9.5 of quality score, below 100yen CPC on brand terms
*Manage media agency to maximise the ROAS
*Contribution for brand awareness and product awareness for NPD launches
The Successful Applicant
*Marketing experience, including online environment.
*Passionate about online & the opportunities it brings to drive traffic & sales
*Minimum 5 years work experience.
What's on Offer
Global Career Progression, Speedy promotion, Job Rotation, Homely Environment