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Marketing Communications Manager
- Marketing agency candidates welcome
- 360 degree marketing communications mix
About Our Client
My client is a iconic international consumer brand. They have operations in Japan for 20 years and now has a large back office. Currently they have more than 500 employee in their Tokyo head office and a well-structured marketing team.
Internally, they are a fast moving and energetic organization working closely with a cross-functional team.
The company also provides excellent career progression programs and internal movement opportunities for employees who wish to take new challenges in a different division.
・Provide input into seasonal, annual and Strategic Business Plan for the category.
・Provide input into the creation of the Market Brand Calendar, including Omni-channel activation.
・Create the seasonal and annual brand marketing strategy and activation plan
・Understands and land Global priorities and improve Brand KPIs.
・Manage marketing budget effectively.
・Ensure Category and Brand Plan executional excellence and monitor and report on performance against the Brand and Business KPIs.
・Provide feedback to global counterpart to ensure Brand Marketing tools are optimized to best meet Market needs.
・Deliver the best possible sell-in tools (advertising, media, trade marketing, own retail marketing, e-comm, consumer-facing events, PR and social tools)
Reporting to Category Head, working closely with product managers and global counterparts.
The Successful Applicant
・Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry preferred)
・5 to 20 years of relevant B2C Marketing experience, open to agency only experience
・Proven media planning/buying experience
・Good understanding of the Consumer Campaign Process from brief through to execution
・Business proficient in both Japanese and English, written and spoken
What's on Offer
・Base salary 7.5M-8M with additional incentive bonus and retirement pension plan
・Join a world leading consumer marketing brand with high awareness
・Work with industry's top talents and large marketing budgets
・Future career progression and internal movement opportunities
・Convenient working location in downtown Tokyo
・Casual and energetic office environment