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Field Marketing Director, Japan
- Industry Leading Software Vendor
- Control over Japan Marketing Strategy
About Our Client
Our client is an industry leading software and services company with a very strong market presence in Japan
*Developing and driving strategic field marketing plans that support sales pipeline and revenue targets and other business imperatives. Utilize a rich and multi-touch mix of activities and tactics (online marketing, direct mail, email, webinars, events, etc.) in support of campaigns to qualify leads into high value opportunities.
*Execute overall direct marketing efforts: manage segmentation of database & list management, campaign creation in campaign management tool, development of both lead acquisition and lead nurturing campaigns
*Manage the sales leadership and rep relationships to foster high level of cooperation, participation and feedback channels. Present on-going and campaign communications to Sales and Marketing communities.
*Track, monitor, follow-up and report timely results of demand generation programs to present to executive management, Sales, and Marketing staff
*Manage a business development team of telemarketing staff focused on lead generation, qualification and pipeline building
*Coordinate with corporate marketing team on all designs, website updating, campaign content and material.
*Work with APAC PR leader to manage local PR agency and communications including major launches, executive tours, customer case studies, local media announcements
*Work with Channel sales to deliver channel marketing programs that drive demand
*Marketing to the Channel to enable partners and alliances to represent the business
*Understand product strengths, functionality and the competition in sufficient depth to devise & execute demand generation programs
*Work with Field Sales, Inside Sales, Business Development, Product Marketing, and Product Management to plan and determine the effectiveness of various demand generation activities; utilize closed loop process to measure results and improve campaign effectiveness.
*Manage budgeting, accruals, forecasting and reporting
*Always be vigilant about looking for more innovative, impactful and efficient ways of finding and unearthing opportunities in the market.
The Successful Applicant
The ideal candidate will demonstrate the following essential skills, knowledge and attributes:
*Field marketing experience across all key markets with notable enterprise software/applications companies a plus
*10+ years of experience in demand generation or marketing program management with proven successes in campaign delivery with at least 4-5 years in managing a team of 5 or more in Japan
*Confidence and ability in working with senior sales executives in a consultative capacity
*Excellent written/verbal communication and presentation skills in English - Bilingual essential
*Excellent analytical, time management and organizational skills to manage multiple tasks simultaneously
*Excellent project and vendor management abilities
*Ability to respond quickly to changing demands and market conditions
*Commitment to teamwork and ability to operate in a matrix business environment
*Previous success in marketing role for an enterprise software or technology company
*Experience in CRM lead management
*Microsoft Office experience mandatory with extensive emphasis on Excel and Powerpoint
*Telemarketing/telesales management experience
*College/university degree desirable. Focus in Marketing, Advertising, Communications or Business.
What's on Offer
*Chance to take responsibility for Japan Marketing Strategy
*Excellent regional team to work with