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Digital Marketing Manager
- Tremendous opportunity for a strong professional to support business growth
- Team environment with exciting global opportunities to fast-track your career
About Our Client
My client is one of the world's largest and most respected direct marketing companies. Since 1988, they have discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.
Headquartered in America, they has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
*Develop, lead and execute e-commerce strategies across multiple sites/brands to achieve significant revenue growth and EBITDA contribution.
*Accelerate e-commerce and online customer acquisition, especially via digital demand creation (not triggered by TV) marketing activities, while meeting CPO (cost per order) targets.
*Manage online advertising & digital production budgets and an implementation team covering all key functional areas: online ads & promotions, SEO, SEM, contents marketing, social media, affiliates, online creative, and web operations.
*Continuously optimize online marketing mix based on web channel performance and ROI (return on investment).
*Improve digital customer experience and constantly test new landing pages, creative executions, marketing tactics, and new offers.
*Create a results-oriented and metrics-driven culture where decisions are supported by market trends, customer research, testing, analysis and measurement.
*Manage and cultivate digital agency/vendor relationships, and act as chief digital liaison and negotiator with internal/external partners.
*Represent the department at management meetings, and collaborate with Brand Marketing, Media, Creative, Systems, Analytics, Finance, and other global e-commerce leaders/departments.
*Set short-term and mid- to long-term goals for the department, monitor status, and create improvement plans toward achievement. Recruit, supervise & cultivate departmental employees.
The Successful Applicant
*10+ years experience with an extensive background in Japan consumer internet / e-commerce at a respected internet company or online channel of a multichannel player (at least 3 years in a leadership role with substantial revenue or P&L responsibility).
*Significant online performance-based marketing experience (both customer acquisition and retention), including SEO/SEM, affiliates, display, email, mobile, social media, landing page optimization, etc.
*Strong understanding of user interface and website design, merchandising/ promotion, web operations, and technology.
*Bachelor degree, MBA desired (especially from a U.S. business school).
*Fluent/functional in both Japanese and English.
*Knowledge of beauty/skincare industry a plus.
*Intellectual horsepower (highly analytical and strategic).
*Experience in leading and coaching people; ability to provide vision and strategy.
*A strong team-player/collaborative mindset & approach.
What's on Offer
This offer provides a chance to work for a growing cosmetics and personal care business within japan. Specializing in Skincare and hair products there is the great chance for career growth and great work life balance with flextime available.