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Digital Marketer - Global Home Appliance Brand
- Golden opportunity at well renowned company
- International brand
About Our Client
My client is one of the biggest home appliance brands globally. Headquartered in England, they have a very strong presence in Japan with a focus on technology.
*Manage online advertisement and paid publicity program for branding in collaboration with brand managers.
*Track performance and maintain Search Engine advertisement for branding and sales promotion.
*Ensure that all activity is in line with brand guidelines, through collaboration with Group and local colleagues.
*Set KPI benchmarks from analytics and competitive analysis.
*Strong knowledge and execution skill of online media communication, listing, banner, movie, eDM, contents match, ad network, affiliate, DSP, viral, tie-up, etc.
*Easily adopt to the new trends of online media including social
*Manage marketing communication for branding and sales promotion online in collaboration with manager and Group Digital Team.
*Monitoring, analysing and reporting on variances ensuring all costs are controlled to budget level.
*Manage affiliate program and its vendors
*Aiming below 100yen CPC, more than 0.3% CTR, and below 10,000yen CPA on banner advert
*Maintain 98% impression share, above 9.5 of quality score, below 100yen CPC on brand terms
*Manage media agency to maximise the ROAS
*Contribution for brand awareness and product awareness for NPD launches
The Successful Applicant
*Strong knowledge of digital marketing
*Knowledge of e-commerce
*Good analytical skills
*Collaborative skills in resolving problems
*Communication in English (at least written communication)
*Ability to specify technical changes to development and customer communication team
*An in depth understanding of search engines, SEO and factors that influence high ranking in Google and yahoo
*Management of PPC and DSP programs
What's on Offer
Convenient work location