You are here
CRM Marketing Manager (Fashion Mobile App Startup)
Digital CRM experience with Young female audience highly preferred
Start up company, remote working available.
About Our Client
Global Fashion related Mobile App company with more than 1 Billion users
*Management of the campaign set up, testing and execution across all channels. This will include In-App communications (messages within the game), Push Notifications, Email and Social Media
*Post campaign analysis, reporting and formulating action plans to drive continual optimisation of campaigns
*Conducts A/B testing with a focus on data-driven metrics such as pricing, timing and behavioural segmentation
*Coordinates creative development with internal creative teams
*Innovates and comes up with new ways to improve user engagement, retention, conversion and reactivation
*Lead / Mentor Junior Marketers in the Team
The Successful Applicant
- Fluent Japanese with fluent English (Fluent Mandarin Preferred)
- 2 - 5 Years of Digital Marketing Experience
- Leadership / Mentorship of junior staff
- Experienced with AB Testing, Segmentation
- Self Starter mindset.
What's on Offer
Start up Environment.