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Communications Manager - global home appliances
- Golden opportunity
- Multinational well renowned company
About Our Client
My client is one of the largest home appliance companies globally headquartered in Europe.
- Develop the brand communication strategy including Brand proposition and Advertising, plan and execution
- Create the communication map compilation/ construction in e.g. TV, Magazine, On-line, OOH, etc. to follow agreed brand communication strategy.
- Management of the budget related to mainly ATL
- Market research for better understanding of potential customers and segmentation to seek for better communication among target segmentation
- To define the target segmentation under deep consumer understanding for the brand and each products to communicate
- Being the main point of the contact with Advertising agency. Liaise and work closely with them for above items.
- This position will be responsible for PR communication area under communication strategy and created communication map with working closely with PR agency.
The Successful Applicant
Strong background in all areas of communication (mass, POS, digital, etc.)
Preferred either 1) Advertising agency background or 2) Assistant Brand manager or Brand manager (or communication manager) background in FMCG or similar industries
Experience to plan and execute Advertising campaign.
Experience to plan and execute E-Commerce/Digital communications.
Fluent Japanese and English (Business) required
What's on Offer